37 research outputs found

    Organizing information on the next generation web - Design and implementation of a new bookmark structure

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    The next-generation Web will increase the need for a highly organized and ever evolving method to store references to Web objects. These requirements could be realized by the development of a new bookmark structure. This paper endeavors to identify the key requirements of such a bookmark, specifically in relation to Web documents, and sets out a suggested design through which these needs may be accomplished. A prototype developed offers such features as the sharing of bookmarks between users and groups of users. Bookmarks for Web documents in this prototype allow more specific information to be stored such as: URL, the document type, the document title, keywords, a summary, user annotations, date added, date last visited and date last modified. Individuals may access the service from anywhere on the Internet, as long as they have a Java-enabled Web browser

    Local political marketing in the context of the conservative party

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    Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefore maximise total number of votes and electoral support in the constituency. Through 12 in-depth interviews with Local Constituency Party representatives from the Conservative Party, the study found that local political marketing was acknowledged by a majority of respondents although this was not unequivocal, and was frequently conflated with campaigning. Local political marketing was associated with: visual identity, language/messages, values, image, communication devices, awareness raising, data management and targeting, and simplification. The support from higher levels of the party in local political marketing was varied across constituencies. There was evidence of growing coordination /influence by higher levels of the party in local political marketing. However, this tended to be in seats judged as ‘winnable’

    Organizing documents to support browsing in digital libraries

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